West Palm Beach Floral Designer / VW Bus Styled Shoot

by Halle Frey

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So I am a little late posting this but oh well! I wanted to do something fun for Flower & Fringe’s 1 year anniversary. I had every intention of throwing a party but it was just too hectic. So instead I teamed up with Flight 1050 and Ian Joseph Jones Photography for this photoshoot. It was last minute, not really planned out but it came together just how I wanted it to.

I get asked a lot how long have you been doing flowers. Technically F&F is still in its beginning stages but I have been working with flowers since I was a kid. My aunt introduced me to the art and it has always been a passion of mine, hidden talent I guess. It was always a dream to have a flower shop but I didn’t think it would turn into a reality. Prior to flowers I had soooo many different jobs. Some fun, like yachting and some not so fun like the hearing aid company. I have moved and traveled and switched jobs and during those years I knew that God had put a passion in me but I didnt know exactly what it was. It was frustrating. I always loved art, creating, expressing myself. I thought I was going to be a fashion designer when I was highschool. So why for so many years was I at a desk filing papers and answering phone calls. I can now say that I wasnt ready for F&F. I needed time to grow up, learn life lessons. I still have a lot to learn. Alot of growing. In this past year I have learned so many lessons. There were days that I wanted to give up and move to another country. I say all this to encourage those that are on a path of figuring out what it is they were created for. This isnt my gift this is something that was created in me. I couldnt do what I am doing without the faith that I stand on. This art of creating flowers was something planted in me years ago and now it is finally blooming:) I am excited to see what the next year holds for F&F. I just want to thank everyone who has been encouraging me along this path. There have been days when someone has said something that has made it possible to keep moving forward. We need each other. We need community.


“Creative work is not a selfish act or bid for attention on the part of the actor. It’s a gift to the world and every being in it. Don’t cheat us of your contribution. Give us what you’ve got.”

-Steven Pressfield, The War of Art